inddacc

KATZ PROGRAMMING RESEARCH
NOVEMBER 1998 SWEEP
NIELSEN RANKINGS

INDEPENDENT/FOX/UPN/WB AFFILIATE ACCESS/Top 100 Markets
		#	HH			N97	%		W18-49	N97	%		W25-54	N97	%		M18-49	N97	%		M25-54	N97	%		TEENS	N97	%		KIDS	N97	%
RANK	PROGRAM	OCC	R/S			T.P.S.	CHG	RNK	SHR	T.P.S.	CHG	RNK	SHR	T.P.S.	CHG	RNK	SHR	T.P.S.	CHG	RNK	SHR	T.P.S.	CHG	RNK	SHR	T.P.S.	CHG	RNK	SHR	T.P.S.	CHG
1	SEINFELD	48	7	/	11	13	*-15%*	2	14	18	*-22%*	1	13	16	*-19%*	1	18	22	*-18%*	1	16	20	*-20%*	7	15	18	*-17%*	8	7	10	*-30%*
2	FRIENDS	74	6	/	9	9	-	1	16	12	*+33%*	1	13	10	*+30%*	3	14	13	*+8%*	2	12	11	*+9%*	4	19	20	*-5%*	7	10	14	*-29%*
2	HOME IMPROVEMENT	26	5	/	9	12	*-25%*	3	11	16	*-31%*	4	9	13	*-31%*	4	12	18	*-33%*	3	11	15	*-27%*	2	21	29	*-28%*	2	16	19	*-16%*
4	SIMPSONS	42	6	/	8	9	*-11%*	7	9	12	*-25%*	9	7	10	*-30%*	2	15	14	*+7%*	3	11	12	*-8%*	1	26	24	*+8%*	1	17	16	*+6%*
4	FRASIER	45	5	/	8	10	*-20%*	3	11	13	*-15%*	3	10	12	*-17%*	5	11	14	*-21%*	5	10	13	*-23%*	9	9	14	*-36%*	10	5	8	*-37%*
4	JUDGE JUDY	20	5	/	8	4	*+100%*	7	9	6	*+50%*	4	9	5	*+80%*	7	7	6	*+17%*	7	7	5	*+40%*	13	6	6	-	14	4	4	-
4	MARTIN	14	5	/	8	8	-	3	11	11	-	4	9	9	-	6	10	10	-	6	8	8	-	3	20	19	*+5%*	3	14	15	*-7%*
4	JUDGE JOE BROWN	6	4	/	8	3	*+167%*	7	9	3	*+200%*	8	8	3	*+167%*	7	7	3	*+133%*	7	7	3	*+133%*	12	7	3	*+133%*	10	5	1	*+400%*
9	LIVING SINGLE	14	4	/	7	8	*-12%*	3	11	13	*-15%*	4	9	10	*-10%*	7	7	8	*-12%*	9	6	7	*-14%*	6	17	17	-	4	12	14	*-14%*
10	EXTRA	6	4	/	6	6	-	13	5	6	*-17%*	13	5	6	*-17%*	13	5	5	-	12	5	5	-	18	3	4	*-25%*	16	3	3	-
10	MAD ABOUT YOU	8	4	/	6	6	-	7	9	10	*-10%*	9	7	8	*-12%*	11	6	6	-	9	6	6	-	9	9	12	*-25%*	10	5	7	*-29%*
10	FRESH PRINCE	13	3	/	6	6	-	7	9	8	*+13%*	11	6	6	-	7	7	7	-	12	5	5	-	4	19	15	*+27%*	4	12	12	-
13	SISTER, SISTER	9	4	/	5	5	-	12	7	6	*+17%*	11	6	5	*+20%*	17	4	6	*-33%*	19	3	6	*-50%*	8	14	9	*+56%*	4	12	7	*+71%*
13	REAL TV	11	3	/	5	5	-	16	4	5	*-20%*	15	4	5	*-20%*	11	6	6	-	9	6	6	-	15	5	5	-	16	3	5	*-40%*
15	LAPD	5	3	/	4	5	*-20%*	20	2	4	*-50%*	17	3	4	*-25%*	20	3	7	*-57%*	16	4	8	*-50%*	19	2	2	-	18	2	1	*+100%*
15	COPS	11	2	/	4	5	*-20%*	17	3	5	*-40%*	17	3	5	*-40%*	13	5	6	*-17%*	12	5	6	*-17%*	16	4	5	*-20%*	14	4	5	*-20%*
15	THE NANNY	11	2	/	4	4	-	13	5	5	-	13	5	5	-	20	3	5	*-40%*	19	3	5	*-40%*	9	9	8	*+13%*	9	6	6	-
18	ROSEANNE	9	3	/	3	4	*-25%*	13	5	5	-	15	4	4	-	17	4	5	*-20%*	19	3	4	*-25%*	13	6	5	*+20%*	10	5	5	-
18	MASH	5	2	/	3	4	*-25%*	20	2	5	*-60%*	21	2	5	*-60%*	17	4	4	-	16	4	5	*-20%*	21	1	3	*-67%*	20	1	1	-
18	NEWSRADIO	11	2	/	3	5	*-40%*	17	3	6	*-50%*	17	3	5	*-40%*	13	5	7	*-29%*	16	4	6	*-33%*	16	4	6	*-33%*	18	2	4	*-50%*
18	STAR TREK:TNG	7	1	/	3	2	*+50%*	17	3	3	-	17	3	2	*+50%*	13	5	3	*+67%*	12	5	3	*+67%*	19	2	1	*+100%*	21	1	2	*-50%*

Source: NSI Snap, November 1998, 5 or more occurrences.
*New programs this season in bold.*
*12/28/98*

Last Updated on 1/6/99
By sg