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KATZ PROGRAMMING RESEARCH

NOVEMBER 1998 SWEEP

NIELSEN RANKINGS

AFFILIATE/EARLY FRINGE/Top 100 Markets
		#		HH		N97	%		W18-49	N97	%		W25-54	N97	%		M18-49	N97	%		M25-54	N97	%
RANK	PROGRAM	OCC	R	/	S	T.P.S	CHG	RNK	SHR	T.P.S	CHG	RNK	SHR	T.P.S	CHG	RNK	SHR	T.P.S	CHG	RNK	SHR	T.P.S	CHG
1	JEOPARDY	30	8	/	22	22	-	10	13	15	*-13%*	9	15	17	*-12%*	6	14	16	*-12%*	5	15	18	*-17%*
2	OPRAH	97	7	/	21	23	*-9%*	2	28	29	*-3%*	1	30	30	-	9	13	16	*-19%*	9	14	17	*-18%*
3	JERRY SPRINGER	13	8	/	20	16	*+25%*	1	29	24	*+21%*	2	26	23	*+13%*	1	36	23	*+57%*	1	34	22	*+55%*
4	ANDY GRIFFITH	5	7	/	18	20	*-10%*	8	14	18	*-22%*	7	16	21	*-24%*	3	20	22	*-9%*	2	21	24	*-12%*
5	JUDGE JUDY	41	6	/	17	12	*+42%*	7	15	13	*+15%*	7	16	13	*+23%*	4	18	12	*+50%*	4	18	13	*+38%*
6	MAURY	15	4	/	15	13	*+15%*	3	20	15	*+33%*	3	19	15	*+27%*	6	14	11	*+27%*	5	15	10	*+50%*
7	FRASIER	5	6	/	14	14	-	10	13	16	*-19%*	9	15	16	*-6%*	9	13	12	*+8%*	5	15	13	*+15%*
7	MONTEL WILLIAMS	58	5	/	14	16	*-12%*	5	18	20	*-10%*	5	17	20	*-15%*	6	14	16	*-12%*	9	14	17	*-18%*
7	SALLY JESSY	22	5	/	14	16	*-12%*	5	18	22	*-18%*	5	17	20	*-15%*	5	15	18	*-17%*	5	15	18	*-17%*
7	INSIDE EDITION	22	4	/	14	15	*-7%*	18	10	12	*-17%*	16	11	15	*-27%*	20	9	11	*-18%*	19	10	12	*-17%*
11	HOLLYWOOD SQUARES	28	4	/	13	13	-	10	13	11	*+18%*	11	13	12	*+8%*	13	11	11	-	15	11	11	-
11	ROSIE O'DONNELL	77	4	/	13	17	*-24%*	4	19	24	*-21%*	3	19	24	*-21%*	13	11	14	*-21%*	15	11	14	*-21%*
13	HOME IMPROVEMENT	9	4	/	12	12	-	10	13	13	-	11	13	12	*+8%*	2	22	18	*+22%*	3	20	17	*+18%*
14	HARD COPY	15	4	/	11	12	*-8%*	20	9	10	*-10%*	18	10	11	*-9%*	13	11	10	*+10%*	11	13	12	*+8%*
14	PEOPLE'S COURT	8	4	/	11	9	*+22%*	18	10	11	*-9%*	14	12	10	*+20%*	13	11	9	*+22%*	13	12	11	*+9%*
16	E.T.	5	5	/	10	10	-	14	12	12	-	11	13	12	*+8%*	13	11	10	*+10%*	15	11	10	*+10%*
16	EXTRA	13	4	/	10	11	*-9%*	20	9	11	*-18%*	18	10	12	*-17%*	23	7	7	-	21	7	8	*-12%*
16	JUDGE MILLS LANE	7	3	/	10	7	*+43%*	23	7	6	*+17%*	22	8	6	*+33%*	19	10	5	*+100%*	13	12	6	*+100%*
16	RICKI LAKE	14	3	/	10	10	-	8	14	12	*+17%*	14	12	10	*+20%*	11	12	10	*+20%*	15	11	8	*+38%*
20	JENNY JONES	11	3	/	9	13	*-31%*	14	12	16	*-25%*	18	10	15	*-33%*	11	12	16	*-25%*	19	10	15	*-33%*
21	MAD ABOUT YOU	5	4	/	8	10	*-20%*	14	12	14	*-14%*	18	10	12	*-17%*	21	8	12	*-33%*	22	6	11	*-45%*
21	REAL TV	11	3	/	8	9	*-11%*	27	6	6	-	24	7	8	*-12%*	13	11	9	*+22%*	11	13	10	*+30%*
21	DONNY & MARIE	15	2	/	8	13	*-38%*	17	11	14	*-21%*	16	11	14	*-21%*	24	6	12	*-50%*	22	6	13	*-54%*
24	ACCESS HOLLYWOOD	11	2	/	6	8	*-25%*	27	6	7	*-14%*	24	7	7	-	24	6	9	*-33%*	22	6	9	*-33%*
24	HOWIE MANDEL	24	2	/	6	10	*-40%*	23	7	11	*-36%*	24	7	11	*-36%*	24	6	10	*-40%*	22	6	10	*-40%*
24	ROSEANNE SHOW	48	2	/	6	11	*-45%*	23	7	13	*-46%*	22	8	12	*-33%*	24	6	10	*-40%*	28	5	10	*-50%*
27	GRACE UNDER FIRE	5	2	/	5	6	*-17%*	23	7	6	*+17%*	27	6	6	-	24	6	5	*+20%*	22	6	5	*+20%*
27	THE NANNY	5	2	/	5	6	*-17%*	22	8	4	*+100%*	27	6	3	*+100%*	21	8	3	*+167%*	22	6	4	*+50%*
Source: NSI Snap, November 1998, 5 or more occurrences.
*New programs this season in bold.*
*12/24/98*

Last Updated on 1/6/99
By sg