KATZ PROGRAMMING RESEARCH
NOVEMBER 1998 SWEEP
NIELSEN RANKINGS
AFFILIATE/ACCESS/Top 100 Markets
# HH N97 % W18-49 N97 % W25-54 N97 % M18-49 N97 % M25-54 N97 %
RANK PROGRAM OCC R / S T.P.S CHG RNK SHR T.P.S CHG RNK SHR T.P.S CHG RNK SHR T.P.S CHG RNK SHR T.P.S CHG
1 WHEEL 95 13 / 24 25 -4% 2 15 16 -6% 1 16 18 -11% 5 11 12 -8% 3 13 13 -
2 JEOPARDY 62 12 / 21 23 -9% 3 14 16 -12% 2 15 18 -17% 4 12 13 -8% 3 13 14 -7%
3 INSIDE EDITION 21 7 / 13 13 - 9 10 10 - 6 12 12 - 10 8 8 - 9 9 9 -
4 E.T. 74 7 / 12 13 -8% 6 12 13 -8% 4 14 14 - 7 9 10 -10% 7 10 10 -
4 FRASIER 21 7 / 12 12 - 8 11 14 -21% 6 12 14 -14% 5 11 13 -15% 6 12 13 -8%
4 HOME IMPROVEMENT 24 6 / 12 14 -14% 4 13 18 -28% 5 13 17 -24% 2 15 18 -17% 2 15 18 -17%
7 EXTRA 22 6 / 11 11 - 10 8 9 -11% 10 9 11 -18% 11 7 7 - 11 8 8 -
7 FRIENDS 21 6 / 11 14 -21% 1 16 16 - 2 15 15 - 3 13 13 - 3 13 14 -7%
7 HOLLYWOOD SQUARES 40 6 / 11 10 +10% 6 12 8 +50% 6 12 9 +33% 7 9 7 +29% 9 9 7 +29%
7 SEINFELD 27 6 / 11 15 -27% 4 13 19 -32% 6 12 18 -33% 1 16 21 -24% 1 16 21 -24%
11 REAL TV 11 6 / 10 11 -9% 10 8 10 -20% 10 9 11 -18% 7 9 11 -18% 7 10 12 -17%
12 HARD COPY 9 5 / 9 11 -18% 10 8 11 -27% 10 9 12 -25% 11 7 8 -12% 11 8 9 -11%
13 ACCESS HOLLYWOOD 11 5 / 7 8 -12% 10 8 9 -11% 13 8 9 -11% 13 6 7 -14% 13 7 7 -
Source: NSI Snap, November 1998, 5 or more occurrences.
New programs this season in bold.
12/24/98