From the Editor
Welcome to the May 2007 issue of RadioWaves - which marks our first anniversary! Over the last year, we've dedicated RadioWaves to separating hype from truth regarding Traditional vs. New Media and to answering the many questions we get regarding these topics. We've chosen to dedicate this anniversary issue to replying to your most Frequently Asked Questions (FAQs) with links to articles from past RadioWaves issues that responded to those topics. We hope you'll find this a useful compendium of information on today's hot industry topics.
RADIO FAQs
Is Radio's audience declining?
- Radio today is huge: It has added 27 million listeners in 10 years.
<May 2006>
- Radio is America's #1 leisure activity. American's spend more time with Radio than with all digital and print media, combined. <June 2006>
- Radio continues to be a major part of American's lives. <October 2006>
- New Census report says Radio listening doubles all other media combined (except TV). < January 2007>
- Radio thrives in a digital world. New research proves that radio isn't merely surviving; it's thriving in a digital world. <April 2007>
- Radio's 100 years of challenges: Radio has consistently reinvented itself every decade for 100 years . <August 2006>
How does HD Radio work?
- A Primer on HD Radio. <August 2006>
What are the differences between the Arbitron Diary and the PPM?
- Overview of PPM vs. the Diary. <October 2006>
How does Radio work in a media mix with Internet Advertising?
- Radio combined with Internet advertising creates a powerful ROI. <March 2007>
Will Internet Radio hurt Broadcast Radio?
- Terrestrial Radio's share of Internet Radio listening hits a new high. <January 2007>
- Broadcast Radio operators increase their share of Internet Radio. <March 2007>
- Listening to AM/FM broadcast stations online has doubled in the last year. <April 2007>
SATELLITE RADIO FAQs
Isn't Satellite Radio hurting traditional Radio?
- Satellite Radio: Myth vs. Truth. <May 2006>
Isn't Satellite Radio Successful?
- Satellite Radio is being challenged at every front. <June 2006>
- The five major challenges inhibiting Satellite Radio's success.
<October 2006>
- Satellite Radio Christmas 2006 sales dropped in half. <January 2007>
How much of what we read about Satellite Radio is hype?
- Satellite stocks soared on Karmazian comments. <August 2006>
What's going on with the Sirius/XM merger?
- Summary of the proposed merger and potential outcome. <March 2007>
TRADITIONAL MEDIA FAQs
Are Newspapers going to survive?
- Is the bell really tolling for Newspapers? <June 2006>
- Newspapers find new ways to inflate declining circulation figures. <October 2006>
- Newspapers website usage is growing but not fast enough to replace circulation declines. <January 2007 >
- Newspapers are reinventing themselves online. <March 2007>
- Newspapers launch a new $75 million trade campaign. <April 2007>
Will MobileTV or Internet TV hurt traditional TV?
- Truth or Hype? Mobile video will hurt Traditional TV. <May 2006>
- Truth or Hype? Mobile TV is already starting to replace traditional TV. <August 2006>
- Truth or Hype? Online digital video (YouTube, etc) is huge and growing. <March 2007 >
Is TV commercial "zapping" growing?
- New Nielsen study reveals less than 1% of TiVo viewers watch the commercials. <May 2006>
- DVR viewership may just be a function of who measures it. <October 2006>
DIGITAL MEDIA FAQs
How big is the Internet and Internet Advertising?
- How many get their news from the Internet? <October 2006>
- Those Internet ad $$s aren't as big as you think they are! <March 2007>
- Has the Internet actually reached its saturation point? <April 2007>
- Truth or Hype? Mobile internet usage is huge. <April 2007>
What challenges face the Internet?
- The Internet has its own set of audience and advertiser challenges. A full page chart. <August 2006>
- The Internet has obvious content and censorship (or lack of) issues. <January 2007 >
Is the iPod (and other MP3 players) hurting Radio?
- They've sold 100 million iPods. What now? <April 2007>
- Digital Music downloading is really only 10% of worldwide music sales. <January 2007>
Is the Cell phone competing as a medium at this point?
- Is the cell phone a medium or is it just another piece of hardware? <June 2006>
Are blogs and podcasts worth an advertising commitment?
- Aren't blogs/podcasts an ideal targeting vehicle? <October 2006>
But everything we read about New Media is so impressive!
- Consider the source before you take what you read about New Media as truth. <January 2007>
- Behind the headlines and the hype are lots of hidden agendas. <March 2007>
- Does all the hype increase New Media stocks' value? Actually old media stocks are growing faster. <January 2007>
NEW TERMINOLOGY FAQs
- What is HD Radio? <August 2006>
- What is RDS Radio? <April 2007>
- What is a Blog? <October 2006 >
- What is a Podcast? <May 2006>
- What is RSS? <August 2006>
- What is SMS (Text messaging)? <June 2006 >
- What is Web 2.0? <Mar 2007>