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The KGS Research Department is dedicated to provide the tools needed for our media sellers to maximize the benefits for our clients. The research group works with both our stations and sellers across the country analyzing the latest Arbitron and other important industry trends.

 

 KGS-Radio 101

 
  
  
A New Ratings Metric.pdf
  
Event Retention Index.pdf
  
High Cume and Sticky Content Create Radio Red.pdf
  
Sports on the Radio.pdf
  
Why Radio.pdf
  
 

 Links/Info

 
  
http://www.krgspec.com
http://www.arbitron.com/home/content.stm
http://www.radioadlab.org/
http://www.rab.com