With more vehicles on the road, commuting to work or just getting around has become more difficult each year. Radio traffic reports have always been essential to anyone with a driver's license. Niche formats, one-hit wonders and on-air personalities may all come and go, but radio traffic reports remain one of radio's most valuable assets.
Studies show that 44% of all radio listening occurs in the car, and 86.5% of workers commute to work via automobile. The average commute time is 25 minutes. While driving, 84% of drivers listen to the radio and 59% of drivers listen for traffic reports.
With over 1,000 stations in more than 200 markets, Clear Channel Media+Entertainment National Sales Traffic offers advertisers one of radio's most powerful avenues to get the message out to potential customers. CCM+E National Sales Traffic customizes campaigns that deliver results. All announcements are tied to heavily noticed traffic reports or informational programming in a clutter-free environment.
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