CONTINENTAL TELEVISION SALES TO
NOW EXCLUSIVELY REPRESENT LONDON BROADCASTING
New York, NY- November 14, 2011 – Continental Television Sales, a division of the Katz Television Group, today announced that it will provide exclusive national representation for the Texas-based London Broadcasting.
Continental will now represent stations KYTX (CBS), KCEB (CW), and MYTX (IND) in Tyler, Texas, and KCEN/KAGS (NBC) in Waco, Texas. The company will also represent a newly purchased station, KTXD, in Dallas, and will serve as its local sales staff for all business placed by national agencies in Dallas. These stations are in addition to the already Continental-represented Beaumont and Corpus Christi stations that London purchased in 2009 and in 2010 respectively. Continental will begin representation of the additional stations immediately.
“We are very pleased to have this opportunity to completely represent one of Texas’s premier media companies,” said Michael Spiesman, President, Continental Television Sales. “And we are also excited for the chance to serve as KTXD Dallas’s local sales team for the Dallas agency community. We recognize that this is a unique opportunity and we appreciate London Broadcasting’s confidence in our team. We look forward to bringing much continued success to London’s stations.”
“We’re excited for this opportunity to work with Continental to grow our media properties,” said Phil Hurley, EVP/COO, London Broadcasting. “We’ve worked with their team and know how very talented and capable they are. And we’re particularly thrilled to bring them on as our local sales team for KTXD at Dallas agencies. We believe Continental can provide us with the best access to the local agency community. They are certainly held in high esteem and well-respected here in Texas, and we have the utmost confidence in Continental’s ability to represent us fully in this new capacity.”
The Dallas and Tyler stations will be assigned to the West Central Station Group managed by Juleann Pasqualini, Vice President, Director of Sales. The Waco station will be assigned to the South Central Station Group managed by Ardie Bialek, Vice President, Director of Sales.
Continental represents more than 185 stations nationwide and maintains 16 sales offices. The division promotes local broadcast television markets through its comparative media multiplatform and geotargeting initiatives. Continental offers clients unparalleled support services, including the largest sales research and marketing services departments of any representative firm in the industry.
About Katz Media Group
Katz Media Group is the nation's leading full-service media sales and marketing firm serving the broadcasting industry. A subsidiary of Clear Channel Communications, Katz Media Group is based in
and has 19 regional offices. Founded in 1888, the company was the nation's first media representation firm and today represents more than 4,000 radio stations, 500 television stations and a variety of digital platforms. Additional information can be found at www.katz-media.com
Katz Media Group