Katz Online Audio Network Adds Three New Affiliates
As It Continues to Build the Nation’s Largest Online Audio Network
New York, October 7, 2010 – Katz 360 Sales today announced the addition of three new audio affiliates to its Katz Online Audio Network: Cumulus Media, WGN-AM (Chicago) /Tribune and Pulse87NewYork.com.
The addition of these new affiliates bolsters the network’s position as the nation’s top digital streaming audio network, which now delivers more than 113 million listener sessions per month.
The Katz Online Audio Network now consists of all of the industry’s premier terrestrial audio streams and many of the bigger pure-play webcasters, including Clear Channel, CBS Radio, Pandora, AccuRadio & many others. This scale allows the Katz Online team to customize content selections and creative campaign solutions for its expanding list of national brands.
Cumulus Media provides a variety of formats in 68 markets from coast to coast, most notably in Atlanta, Cincinnati, Dallas, Houston, Indianapolis, Kansas City, and San Francisco. WGN/Chicago’s digital component adds one of the country’s great heritage radio stations, WGN-AM, increasing depth in the Chicago market and extensive sports programming. And www.pulse87ny.com adds a strong New York audio stream, bringing top dance hits and strong on-air personalities.
“We are seeing exceptional revenue and audience growth as we expand our ability to reach a critical mass of listeners where they live, work and play,” said Scott Taylor, SVP/Publishers, Katz 360, the digital sales arm of the Katz Media Group. “We’ve built an unmatched digital audio offering as a one-stop shop for our agency customers. Katz 360’s growing digital sales team is working closely with national advertisers and their agencies to link offline and online audio to reach consumers via radio, desktops, laptops and mobile devices. The Katz Online Audio Network allows advertisers to customize any campaign to their specific needs—whether it’s a national strategy, a regional plan or a specific geo-targeted spot campaign.”
Katz 360 launched the Katz Online Audio Network two years ago and has been adding audio publishers at a rapid pace. The Network is sold by a dedicated group of Katz 360 digital salespeople along with over 200 Account Executives within Katz Media. These sales agents collaborate to optimize the experience for national advertisers and their agencies by selling into the network to spot, wired network, unwired network, digital, promotional and direct response customers around the country.
Katz 360 is experiencing significant growth as more national advertisers are discovering the benefits of Internet Radio with real-time metrics, seamless ad insertion, geo-targeting and campaign optimization. Online radio listening has developed a powerful attraction for advertisers as consumers in the most sought-after demographics and life stages convert their morning radio listening into an at-work experience.
About Katz Media Group
Katz Media Group is the nation's leading full-service media sales and marketing firm serving the broadcasting industry. A subsidiary of Clear Channel Communications, Katz Media Group is based in New York and has 19 regional offices. Founded in 1888, the company was the nation's first media representation firm and today represents more than 4,000 radio stations, 500 television stations and a variety of digital platforms. Additional information can be found at www.katz-media.com
# # # #