KATZ 360 LAUNCHES
NEW UNIDOS DIGITAL NETWORK
Platform Offers Unmatched Access to Hispanic Online Consumers
New York, NY- March 19, 2012– Katz 360, the digital sales arm of the Katz Media Group, and Univision Radio National Sales, the Hispanic radio sales division of Katz, today announced the launch of a new online audio platform, Unidos Digital Network.
The new network offers advertisers and agencies unprecedented access to Hispanic online audio consumers across PC’s, tablets and smartphones. The Unidos Digital Network provides 100 percent national coverage, making it the leading Spanish-language internet radio network. Since its short inception, Unidos has grown rapidly to supply 83 million monthly impressions and reaches three million unique visitors. The network is partnering with Univision Radio and other Katz 360 premium online audio publishers to give national advertisers the ability to reach Hispanic consumers in these environments.
“We are excited to pool our areas of expertise to launch this powerful new platform to the Hispanic ad community,” said Brian Benedik, President of Katz 360. “Unidos’ impressive access to Hispanic consumers will complement and enhance any radio campaign, and will truly reach consumers through online and mobile channels. Research shows that the Hispanic population has the highest usage with listening to radio online and downloading music. And as the fastest growing population segment—one out of every three Americans will be Hispanic by 2050—clearly this is an incredible opportunity to reach an exploding marketplace. The Unidos Digital Network is a powerful tool for delivering a valuable and expanding consumer segment.”
The Unidos online sales team extends to eight offices nationwide, including Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, San Antonio and San Francisco.
Katz 360 leads online sales for Katz Media Group, selling four digital platforms under the Katz Online brand: digital audio, mobile, database segmentation and display. These products have been built by aggregating the digital inventory of Katz Media Group’s radio and television publishers along with some of the largest publishers and technology providers on the web.
Katz Media Group formed Univision Radio National Sales in 1987, formerly Katz Hispanic Media, to exclusively represent Hispanic stations in key markets. The division operates eight offices, including Atlanta, Chicago, Dallas, Los Angeles, Miami, New York City, San Antonio, and San Francisco. A Katz division, Univision Radio National Sales also works closely with Univision Communication and uses its vast resources to help deepen clients’ connections with Hispanic consumers.
About Katz Media Group
Katz Media Group is the nation's leading full-service media sales and marketing firm serving the broadcasting industry and online community. A subsidiary of Clear Channel Communications, Katz Media Group is based in New York and has 19 regional offices. Founded in 1888, the company was the nation's first media representation firm and today represents nearly 4,000 radio stations and 700 television and digital multicast stations. In addition, Katz represents more than 4,000 online publishers across audio, video, display email and mobile channels. Additional information can be found at www.katz-media.com.
Katz Media Group