History

In 1888, Emmanuel Katz opened his E. Katz Special Advertising Agency in New York, the nation's first media representation firm. The idea was to allow manufacturers to advertise nationally in newspapers as transcontinental railroads now allowed them to engage in business from coast to coast.

Business boomed and in 1931, the Katz Agency adopted the new medium of radio. In evolving with the technological advances of the time, Katz set a precedent that guides us to this day.

Ever growing, Katz began selling television advertising time in 1949. The combination of radio and television proved so profitable that the company sold its newspaper division in 1969 in order to focus on electronic media. In the 15 years to follow Katz tripled in size and in 1990 began a series of expansions eventually yielding Katz Hispanic Media, and the restructuring of the television divisions.

The Internet age provides Katz with another medium and another opportunity for growth. At Katz, we are proud of our ability to change with the times, and more importantly, of our tradition of providing the greatest possible service to our clients.