Emmanuel Katz opened his E. Katz Special Advertising Agency in 1888, creating the nation's first media representation firm. The idea was to allow manufacturers to advertise nationally in newspapers as transcontinental railroads now allowed them to engage in business from coast to coast.
Business boomed. In 1931, the New York-based Katz Agency adopted the new medium of radio. By evolving with the technological advances of the time, Katz set a precedent that guides us to this day.
Katz began selling television advertising in 1949. The combination of radio and television proved so successful that the company sold its newspaper division in 1969 to focus on electronic media, tripling in size in the next 15 years. In 1990, the company began a series of expansions that created Katz Hispanic Media and a remodeled television division.
The Internet age provides Katz with another medium and another opportunity for growth. At Katz, we are proud of our ability to change with the times and, more importantly, of our tradition of providing world-class service to our clients.