Katz 360 and Steel Media Join Forces to Offer Database
Segmentation Options for Advertisers
Partnership Combines Steel Media’s Marketing Expertise with
Katz 360’s Online Presence
New York, July 15, 2009 – Katz 360 Sales, the digital sales arm of the Katz Media Group, and Steel Media Inc., today announced a partnership that combines Katz 360’s dominant terrestrial and digital audio presence with Steel Media’s database and viral marketing expertise.
The partnership enables Katz 360 to offer Katz Online Database Segmentation, which helps advertisers deliberately target consumers according to specific demographics and also measures multi-channel touch points. The Katz 360 team can now segment a program according to age, gender, lifestyle and behavior, and customize it exactly to the needs of an agency or advertiser. It also allows Steel Media to extend its value proposition for advertisers and agencies across Katz’s offices nationwide. Steel Media, based in New York City, has grown extensively over the past 10 years and expanded to Chicago, Los Angeles and San Francisco.
“Email is quickly replacing direct mail in the minds of consumers and targeted campaigns are the best way for advertisers to ensure maximum results,” said Brian Benedik, President of Katz 360 Sales. “As we move toward greater, targeted precision, we truly appreciate the value of collaborating with Steel Media’s vast resources to help advertisers purposefully reach their ideal consumers.”
“In an increasingly fragmented media world, advertisers are looking for strategically integrated opportunities that give their campaigns the best opportunities for success. Our media agnostic approach to delivering hypertargeted marketing solutions, coupled with Katz’s heritage, credibility and dominant position in the traditional media arena, make this a relationship that we’re thrilled to be a part of,” said Dan Schwartz, Director, National Sales for Steel Media.
Katz 360 Sales was launched in 2008 to take advantage of the extraordinary growth of digital media. The unit works with national brands through multiple digital sales platforms including Internet radio, mobile and database segmentation offerings. Katz 360 also offers the Katz Online Network, the nation’s largest digital audio network that delivers more than 52 million listener sessions per month and aggregates well over 4 million listeners a week.
About Katz Media Group
Katz Media Group is the nation’s leading full-service media sales and marketing firm serving the broadcasting industry. A subsidiary of Clear Channel Communications, Katz Media Group is based in New York and has 19 regional offices. Founded in 1888, the company was the nation’s first media representation firm and today represents more than 3,000 radio stations, 400 television stations and a variety of digital platforms. Additional information can be found at www.katz-media.com.
About Steel Media, Inc.
Steel Media, Inc., whose clients include Microsoft, Johnson & Johnson, T-Mobile, ESPN, Coca-Cola, Sprint, AOL, Wells Fargo, The US State Department as well as most of the nations largest ad agencies (OMD, Starcom, Ogilvy, MRM Worldwide, Carat, and many others.) is headquartered in the Empire State Building in New York City and has offices in Chicago, San Francisco and Los Angeles. Additional information can be found at www.steelmediainc.com.
Media Contacts
Michael Sherman
Katz Media Group
(212) 424-6484
michael.sherman@katz-media.com
Emily Cafritz
Steel Media, Inc.
(212) 601-2840
emily@steelmediainc.com
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