CLEAR CHANNEL KATZ ADVANTAGE CONTINUES TO
EXPAND WITH TWO NEW HIRES IN ATLANTA
CCKA Renews its Web Presence by Relaunching www.cckatzadvantage.com
New York, September 25, 2008 - Clear Channel Katz Advantage (CCKA) today announced the addition of two staff members to its Marketing Advantage team in Atlanta. In April, CCKA announced the expansion of its marketing staff as it continues to provide innovative radio marketing solutions to advertisers and agencies.
The first phase of CCKA's expansion involved the opening of offices in Atlanta and San Francisco. The company continued to grow as it added staff members in Chicago, Dallas and New York. Karine McMaster and Linda Saye, each with more than 15 years of marketing experience, will join as Directors of Marketing Advantage.
McMaster comes to CCKA from Initiative Media, where she served as a senior buyer prior to being promoted to broadcast supervisor. She will work with advertisers and agency decision makers to highlight the benefits of radio and develop new business opportunities. McMaster began her marketing career at Saatchi & Saatchi and spent 13 years growing and building brands. She is a member of the American Women in Radio & Television association and currently serves as the organization's treasurer.
Saye has held marketing positions with Levi Strauss & Co., The Icebox, LLC. and t-o-o-o cute! Baby. Her background involves identifying brand-specific marketing opportunities and executing integrated campaigns. In this new role, Saye's responsibilities will include forming strategic partnerships with agencies and reinforcing the power of radio marketing. Saye is a member of the American Marketing Association, the Atlanta Ad Club, the Business Marketing Association and the Retail Advertising & Marketing Association.
"Karine's many years of media experience and Linda's diverse marketing background will complement the Atlanta team as they develop and implement unique marketing ideas," said Bonnie Press, President of Clear Channel Katz Advantage. "With the addition of Karine and Linda, I'm confident the Atlanta team will produce high-quality campaigns that address our customers' needs and maximize our station assets."
CCKA also unveiled the redesign of its website. The newly launched website features regular company updates, a portfolio of case studies and an explanation of how the company creates and implements its marketing campaigns. "The relaunch of CCKA's website gives potential clients an opportunity to view our work first-hand," said Ann Leary, Executive Vice President of Clear Channel Katz Advantage. "An effective web presence enhances our footprint in the advertising community and reinforces CCKA's expertise in creating effective radio-based marketing campaigns." To view the new website, visit www.cckatzadvantage.com.
About Katz Media Group
Katz Media Group, based in New York City, is the nation's only full-service media sales and marketing firm. A subsidiary of Clear Channel Communications, the company serves multiple media platforms and is the leading representative of radio and television stations. For more information, go to www.katz-media.com. Clear Channel Katz Advantage (CCKA) is the marketing services and strategic sales company of the Katz Media Group. Additional information about the company can be obtained at www.cckatzadvantage.com.
Media Contact
Tiffany Winbush
Katz Media Group
(212) 424-6481
tiffany.winbush@katz-media.com
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