HipCricket Extends Relationship with Katz Radio Group
Kirkland, Wash. – August 5, 2008 – HipCricket, a pioneering mobile marketing company, today announced that it has renewed and expanded its partnership with media sales and marketing firm Katz Media Group, a division of Clear Channel Communications. The two-year relationship that offers cutting-edge mobile marketing solutions for national advertisers now includes Katz Media’s Clear Channel Radio Sales division.
HipCricket and Katz 360, the digital division of Katz Radio Group, have executed campaigns for General Motors, Pizza Hut, Taco Bell and Coca Cola. The Katz Mobile division is up over 100% against 2007 end-of-year revenue.
“The mobile SMS channel works as a perfect complement to our terrestrial and digital audio assets by creating an instant communication with listeners, and providing our advertisers measured results by market, station and medium - right to point of sale,” said Brian Benedik, president, Katz 360, the parent of Katz Mobile. “The ROI of these mobile campaigns is significant, readily apparent and easily measured.”
"The radio market is aggressively expanding into multi-platforms that include online, on-demand, mobile, digital broadcasts and much more," said Bob McCurdy, President of Clear Channel Radio Sales. “We are delighted to join this partnership with Katz 360 and HipCricket so we can expand our national SMS platform and offer national advertisers the ability to integrate their traditional and digital campaigns seamlessly.”
“Broadcast stations as well as brands are driving revenue and engagement through mobile,” said Ivan Braiker, CEO, HipCricket. “The expanded arrangement with Katz Media, to now include Clear Channel Radio Sales, will allow us to provide additional ROI-driven programs to the country’s top broadcasters and advertisers.”
About HipCricket
HipCricket drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic, creative and measurable mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing software and solutions company has delivered more than 17,000 successful campaigns for customers including Clear Channel Radio, Premiere Radio Networks, Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey’s and Jameson. With its unique technology and experienced, customer-focused team, HipCricket produces interactive campaigns through SMS, Mobile Web/WAP, and mobile advertising and now connects brands with audiences they desire to reach via broadcast stations that are part of the first comprehensive Hispanic Mobile Marketing Network. The company is based in Kirkland, Wash. with additional operations in New York. More information can be found at www.hipcricket.com.
About Katz Media Group
Katz Media Group, based in New York City, is the nation’s only full-service media sales and marketing firm. A subsidiary of Clear Channel Communications, the company serves multiple media platforms and is the nation’s leading representative of radio and television stations. Additional information about the company is available at www.katz-media.com.
Contact:
Ed Harrison
fama PR
617-758-4144
hipcricket@famapr.com
Michael Sherman
Katz Media Group
212-424-6484
michael.sherman@katz-media.com